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Automated product marketing for B2B e-commerce

B2B E-commerceEmail MarketingImage AutomationSalesforce

iPromo

Built an automated product-of-the-month image pipeline integrated with Salesforce and email, plus enrichment and analysis for a 25-year-old promotional products company.

iPromo case study cover
Years in business
25+
Connected pipeline
1
Product imagery
Automated
Campaign launch
Faster

The challenge

Product-of-the-month, automated.

Product-of-the-month campaigns required repetitive image work, data enrichment, analysis, and coordination between sales and marketing systems.

  • Manual image production

    Each campaign required repeated creative preparation and formatting.

  • Disconnected customer data

    Campaign inputs and Salesforce context lived in separate workflows.

  • Limited analysis

    Teams spent time assembling information before they could act on it.

The solution

A connected system designed around the way the team actually works.

We built an automated image and campaign pipeline that enriches product data, prepares creative assets, and connects the result to Salesforce and email workflows.

  1. 01

    Automated creative production

    Campaign-ready product imagery is generated through a consistent workflow.

  2. 02

    Salesforce integration

    Customer and product context moves into the campaign without duplicate entry.

  3. 03

    Built-in enrichment

    The system prepares and analyses product information before launch.

Key capabilities

What the system does.

Creative automation

  • Product image pipeline
  • Campaign formatting
  • Asset quality checks

CRM workflow

  • Salesforce connection
  • Record enrichment
  • Campaign handoff

Marketing operations

  • Email-ready outputs
  • Repeatable monthly process
  • Performance analysis

Results & impact

From fragmented work to a repeatable operation.

  • A faster path to market

    Monthly campaigns move from selection to launch with fewer manual steps.

  • Consistent campaign assets

    Every product follows the same reliable creative workflow.

  • Sales and marketing connected

    Campaign execution uses the customer and product context already in Salesforce.

“Shahzaib did a great job of communicating throughout the project. He found solutions to hurdles along the way and ultimately we were very satisfied with the results.”
— Jon, iPromo

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