Service 01 — Google Ads
Show up on Google the moment shoppers are ready to buy.
Google Shopping, Performance Max and Search campaigns that put your products in front of people already searching for them. We run them on a clean product feed and judge every campaign by the profit it brings in, not just clicks.
The Bottleneck
Most Google Ads accounts pay for clicks that never turn into profit.
Performance Max and Shopping campaigns are only as smart as the feed and the conversion data you give them. With messy product data and weak tracking, Google spends your budget on the wrong products and the wrong searches.
Where Most Brands Lose Sales:
- Problem:
Every product lumped into one campaign, so best-sellers and low-margin items fight for the same budget.
- Problem:
Product feed errors and disapprovals in Merchant Center quietly hiding products from Shopping.
- Problem:
Conversion tracking that misses sales, so Google optimises toward the wrong shoppers.
- Problem:
Search terms full of irrelevant queries that drain budget every day.
What We Do
Feed-first campaigns, structured around your margins.
We fix the product feed, set up reliable conversion tracking, and split campaigns by margin and performance so Google spends more where you actually make money.
Merchant Center Feed Cleanup
Fixing disapprovals, titles, categories, GTINs and shipping details so every product can show in Shopping.
Performance Max & Shopping
Campaigns grouped by margin, best-sellers and new arrivals, each with its own budget and goals.
Search Campaigns
Brand and high-intent search campaigns with tight keyword lists and regular negative-keyword cleanup.
Enhanced Conversions
Accurate purchase tracking with order value, so Google learns from real sales.
Remarketing
Bringing back shoppers who viewed products or left items in their cart, across Search, YouTube and Display.
Profit-Based Reporting
Clear monthly reports on revenue, ad spend and return by product group, not just clicks and impressions.
How It Works
How we launch and scale this channel.
- Step 01
Account & Feed Audit
Reviewing your campaigns, search terms, tracking and Merchant Center health.
- Step 02
Feed & Tracking Fixes
Cleaning up the product feed and setting up accurate conversion tracking.
- Step 03
Campaign Rebuild
Restructuring campaigns by margin and performance, with clear budgets for each.
- Step 04
Optimise & Scale
Weekly search-term and budget reviews, moving spend toward what is profitable.
GengyveUSA
SEO, ads, and reviews — one view.
- Growth channels unified
- 3
- Automation layer
- 1
See where your marketing is leaking sales.
We review your ad accounts, product feed, search and AI visibility, social channels, and email flows, then send you a clear list of what to fix first.